Tea Farmers & Tea Shops
LocalTea (The Netherlands)
CHAMART
Tea made from Dutch soil
There is a company that cultivates, produces and sells tea in Zundert located in the Southern Netherlands near the border of Belgium. The name of the company is LocalTea. LocalTea cultivates about 1.7 million tea plants in greenhouses and the total cultivation area is around 1.7 hectares.
The Beginning of LocalTea
Mr. Johan Jansen who is the son of tomato farmer in Zundert went to China and encountered tea in 2008. Then, he conceived of planting tea in Holland.
With support from investors, Johan starts a tea seedling cultivation business in Holland. He imported tea seedlings from tea-producing areas around the world, but most of them died because they couldn’t withstand the cold and dry weather in Holland. However, he continued breeding for over 8 years and finally created a variety that could withstand the colder climate. Then, he started a business that cultivated nursery stocks of a tea and other plants, and sold them. When selling a nursery stock of tea plants, the way of growing tea plants is also explained to consumers. Producing green tea using cultivated in the greenhouse and selling the tea also started.
The business got on the right track. He sold the business to investors so that he could start a new business.
The general manager who moved from the tea department of a major company
Mr. Wouter Eckelmans, manages the whole business as a general manager at LocalTea. Wouter has experience working as a marketing director for tea departments in major companies. In 2021, he was scouted by the investors of LocalTea to work as a general manager.
When he was working at the major companies, he visited the tea gardens in Sri Lanka for his work.
Although the working conditions of workers in tea gardens have improved since the colonial era in Sri Lanka and India, the working conditions are still severe.
Wouter believes that companies should not only seek profits, but should also consider nature and the working environment, produce high-quality products, and explain this to consumers so that consumers can understand the production process and select products before purchasing products.
Tea cultivation like vegetable cultivation
When you see the tea plants cultivated in pots in the greenhouse of LocalTea, you will have the impression of vegetable cultivation such as tomatoes.
The walls and ceilings of the greenhouse are made of glass. The greenhouse is heated by only sunlight, not fuel or electricity. When I visited LocalTea in the middle of March in 2024, the temperature was about 26 degrees Celsius in the greenhouse.
The temperature is controlled by a computer. When the temperature is above the set temperature, a part of the ceiling automatically opens and adjusts the temperature in the greenhouse.
Pests are prevalent even in the greenhouse and LocalTea uses beneficial insects to control pests. Additionally, LocalTea doesn’t use any agricultural chemicals or chemical fertilizers.
Tea plants in pots
The tea plants in pots are sold not only in the Netherlands but also in countries such as France, Switzerland, Northern Ireland, Poland, and Serbia, for both garden and ornamental plants.
Tea leaves for drinking purposes are mainly processed into tea bags and sold to major supermarkets and restaurants in the Netherlands.
The material of tea bags is polylactic acid (PLA) made from organic, recyclable resources such as derivatives of corn, which do not use fossil fuels.
Plucking of tea leaves is carried out a total of 5 to 6 times between the end of March and September. After plucking new buds of tea leaves, they wait until new buds come out, then the next new buds are plucked. This process is repeated around 5 times. The tea leaves are plucked using a movable machine that can be operated by one person while standing. Wouter said that so far, there have been no complaints of lower back pain from staff due to using the machine.
Because it is warm in the greenhouse, the size of tea leaves is larger than the average tea leaves in Japan. When I measured the length of a large leaf, it was about 10 cm.
The importance of local production for local consumption
LocalTea says that the tea business which concerns the global environment and the working conditions is sustainable. Additionally, LocalTea believes that by drinking Dutch tea in the Netherlands, carbon dioxide emissions and water and energy consumption can be reduced too.
When selling the teas of LocalTea in the Netherlands, compared to foreign tea, the supply chain from the place of purchasing raw material to the consumers is shorter, and therefore fuel and CO2 emissions required for transportation become less. Additionally, LocalTea uses only sunlight for heating the greenhouse without fuel and electricity and reuses the sprinkled water through the closed system in the greenhouse.
LocalTea says that drinking this locally produced tea has a positive impact on both consumers and the environment. As a result, it contributes to maintaining a sustainable society.
The tea produced by LocalTea costs about twice as much as Indian or Sri Lankan tea bags sold in supermarkets in the Netherlands. Thus, it can be said that the main consumers are highly aware of the environment and have disposable income.
Learned processing tea techniques by self-study
LocalTea makes green tea, black tea, oolong tea, yellow tea and flavored tea.
Before, LocalTea processed tea using a big iron plate by hand. Now they process tea using machines.
Mr. Frank Ver Boven, in charge of processing tea, cultivated cucumbers in his previous job. He didn’t have any knowledge or experience of processing tea. When Frank started working at LocalTea, he read books on processing tea and learned it through trial and error. The tea processing machines that LocalTea uses are a parching machine, a rolling machine and a drier.
LocalTea’s processing method for green tea is similar to that of Chinese and Korean pan-fired green tea. First, plucked tea leaves are withered, and heated in a parching machine. Then the leaves are rolled in the rolling machine and dried in the drier. The brewed color of the green tea is light golden brown. The tea doesn’t have much of an aroma, and it has a less bitter and astringent taste. The flavor is similar to semi-fermented tea.
Tea grown in Belgian soil
LocalTea is selling the tea that contracted tea farmers cultivate in a neighboring country of Belgium. About 60,000 tea plants are cultivated there.
LocalTea produces varieties of flavored tea using only natural ingredients such as citrus, chamomile, ginger, cinnamon, globe, raspberry, and strawberry. These teas are sold on their website.
The online shop also sells tea with a portion of the purchase price being donated to organizations for people with physical disabilities.
LocalTea is planning to produce Japanese-style Sencha and Matcha too.
There are many gardening plants other than tea plants in the glass and vinyl greenhouses, and outside.
LocalTea
Website: https://www.localtea.com/
Webshop: https://www.webshop.localtea.com/
Address: Gaardsebaan 11c, 4881 ME ZUNDERT, The Nederlands
How to get to LocalTea:
Take a bus of 115 from Breda Central Station to Zundert W. Passtoorsstraat Bus Stop. It takes about 30 minutes from Breda Bus Stop to Zundert W. Passtoorsstraat Bus Stop by bus. Then, walk to LocalTea from the Zundert W. Passtoorsstraat Bus Stop for about 30 minutes.
Opening hours:
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*When visiting the shops and facilities introduced in this article, please check the business hours on their website, etc. before visiting.
*The information provided on this site may be updated. If you find any information in this article that is incorrect, new, or incomplete, please contact CHAMART.
Vincent van Gogh House Museum (Vincent van GoghHuis)
The Vincent van Gogh House Museum (Vincent van GoghHuis) is located in Zundert.
Zundert, where the LocalTea is located, is the town where artist Vincent van Gogh was born. The house where Gogh grew up doesn’t remain, but the museum was built on the site of the house.
You can tour the museum while listening to an audio guide and learn about his personal history. Audio guides are available in multiple languages, including English and Japanese.
The teas of LocalTea are sold at the museum shop.
https://www.vangogh-drenthe.nl/